Contact us:

SELLBYTEL Group
Großweidenmühlstraße 36
90419 Nuremberg, Germany

info@sellbytel.de

+49 911 9339 0

Local business hours
07:30 to 18:00 (GMT +01:00)
Business hours in your timezone
2014-01-01T06:30:00Z to 2014-01-01T17:00:00Z

SELLBYTEL Asia
Riverside Point
30 Merchant Road, #03-12
058282 Singapore

info@sellbytel.com

+65 6533 2200

Local business hours
08:00 to 20:00 (GMT +08:00)
Business hours in your timezone
2014-01-01T00:00:00Z to 2014-01-01T12:00:00Z

SELLBYTEL APAC
Riverside Point
30 Merchant Road, #03-12
058282 Singapore

info@sellbytel.com

+65 6533 2200

Local business hours
08:00 to 20:00 (GMT +11:00)
Business hours in your timezone
2013-12-31T21:00:00Z to 2014-01-01T09:00:00Z

SELLBYTEL Group GmbH
Großweidenmühlstraße 36
90419 Nuremberg, Germany

info@sellbytel.com

+49 911 9339 0

Local business hours
08:00 to 19:00 (GMT +01:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T18:00:00Z

SELLBYTEL Group
Mark BBDO
Křižíkova 160/71, Karlín, 186 00
Praha 8, Prague, Czech Republic

info@sellbytel.com

+420 296 73 6200

Local business hours
08:00 to 18:00 (GMT +01:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T17:00:00Z

SELLBYTEL Group
Tullnaustraße 20
90402 Nuremberg, Germany

info@sellbytel.com

+49 911 9339 0

Local business hours
8:00 to 19:00 (GMT +01:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T18:00:00Z

SELLBYTEL Group, S.A.
Avda. Diagonal 197 1ª
08018 Barcelona, Spain

info@sellbytel.es

+34 93 400 5000

Local business hours
08:00 to 19:00 (GMT +01:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T18:00:00Z

SELLBYTEL Group
Av. Prof. Cavaco Silva, Edificio Qualidade Bloco A2
Tagus Park
2740 296 Porto Salvo – Oeiras, Portugal

info@sellbytel.com

+351 21 0118 920 / +351 21 0118 922

Local business hours
07:00 to 21:00 (GMT +00:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T21:00:00Z

SELLBYTEL Communication Group OOO
Building 10
Derbenevskaya Embankment 7
115114 Moscow, Russia

info@sellbytel.com

+7 495 787 9493

Local business hours
08:00 to 20:00 (GMT +04:00)
Business hours in your timezone
2014-01-01T04:00:00Z to 2014-01-01T16:00:00Z

SELLBYTEL Group, S.A.
Av. Diagonal 197
08018 Barcelona, Spain

info@sellbytel.es

+34 93 400 5000

Local business hours
08:00 to 18:00 (GMT +01:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T17:00:00Z

SELLBYTEL Group GmbH
Großweidenmühlerstraße 36
90419 Nuremberg, Germany

+49 911 9339 0

Local business hours
08:00 to 19:00 (GMT +01:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T18:00:00Z

SELLBYTEL Group GmbH
Großweidenmühlstraße 36
90419 Nuremberg, Germany

info@sellbytel.com

+49 911 9339 0

Local business hours
08:00 to 19:00 (GMT +01:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T18:00:00Z

SELLBYTEL Communication Group OOO
Building 10
Derbenevskaya Embankment 7
115114 Moscow, Russia

info@sellbytel.com

+7 495 787 9493

Local business hours
08:00 to 20:00 (GMT +04:00)
Business hours in your timezone
2014-01-01T04:00:00Z to 2014-01-01T16:00:00Z

SELLBYTEL Group GmbH
Großweidenmühlstraße 36
90419 Nuremberg, Germany

info@sellbytel.com

+49 911 9339 0

Local business hours
08:00 to 19:00 (GMT +01:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T18:00:00Z

SELLBYTEL Group, S.A.
Avda. Diagonal 197 1ª
08018 Barcelona, Spain

info@sellbytel.es

+34 93400 5000

Local business hours
08:00 to 19:00 (GMT +01:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T18:00:00Z

Brett Leonard
Vice President of Business Development
555 Market Street - 17th Floor
94105 San Francisco, CA

Brett.Leonard@sellbytel.com

001 415 205 8255

Local business hours
to (GMT -08:00)
Business hours in your timezone
2014-01-01T08:00:00Z to 2014-01-01T08:00:00Z

SELLBYTEL APAC
Riverside Point
30 Merchant Road, #03-12
058282 Singapore

info@sellbytel.com

+65 6533 2200

Local business hours
08:00 to 20:00 (GMT +13:00)
Business hours in your timezone
2013-12-31T19:00:00Z to 2014-01-01T07:00:00Z

SELLBYTEL Group
Edificio Qualidade A1 - A2 Bloco A2
Tagus Park
2740 Porto Salvo - Oeiras, Portugal

+351 21 454 1899

Local business hours
07:00 to 21:00 (GMT +00:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T21:00:00Z

SELLBYTEL Group, S.A.
Avda. Diagonal 197 1ª
08018 Barcelona, Spain

+34 93400 5000

Local business hours
08:00 to 19:00 (GMT +01:00)
Business hours in your timezone
2014-01-01T07:00:00Z to 2014-01-01T18:00:00Z

Starting position.

“Coach our employees. Without a coach.”

At first sight, this seemed to be a paradoxical demand. But let’s start with the background story: a large German broker of shipping services had a distribution network that was not functioning at its optimum level. The reason was that although the team leaders of the distribution team had a high level of technical expertise, they were not able to communicate this to their sales staff. The professionals from aha! TALENTEXPERTS were to teach the team leaders management know-how. And – even more importantly – this was all supposed to function over the long term without an external coach.

Client

Broker of shipping services

Employees: 101 – 500

Location: Germany

Listed company: No

Product portfolio:

Training & Coaching

Products:

  • Quality Embassies in Train-the-Trainer Training

Challenge.

If team leaders are managing on a rule-of-thumb basis, it will not be possible to achieve optimum targets. This was the state of affairs for our client: the sales staff felt that they were lacking optimum support – and that they were unable to exploit the team leaders’ expertise. This problem was also reflected in the unsatisfactory sales figures.

Result.

After our measures were implementedrevenue figures increased, sales staff were even more efficient and motivated team leaders enjoyed their leadership roles. How did we manage that? We did it by allowing the team leaders to experience how enjoyable it is to manage through our training expertise that has proven itself over many years. And with the aid of an efficient train-the-trainer system.

Managing has to be learned.

The beginning was joyful: the team leaders were familiarized with the concept of quality ambassadors and instilled with enthusiasm for the topic. Their many years of professional experience meant that they were predestined for the task of distributing the required know-how to their sales staff. In addition to training courses and sessions, they did of course also receive materials, scripts, exercise sheets and organizational know-how, which helped and is helping them to pass on their knowledge and the will to succeed to their employees.

With small steps on the way to success

Rome wasn’t built in a day. And the team leaders also received structural assistance which they were able to use to communicate their knowledge to their employees in small but concentrated steps. They learned to devise clear, structured work units for the sales staff. Within these so-called tipping points, the team leaders train a maximum of five sales employees in matters of relevance to their success in sales: examples include needs analysis with the customer, value proposition and closing techniques.

More revenue through targeted coaching

The team leaders used the jointly developed training tool intensively and are continuously devising additional teaching units under their own direction. Sales staff are able to take advantage of the expertise of their superiors and are thus ideally equipped for customer discussions in terms of both communication and technical skills. The end of the activity revealed significantly higher revenue figures. And team leaders who perform and enjoyed their management role, and still do so today.

To sum up.

Without any additional personnel requirements and almost exclusively from their own resources, the team leaders and sales staff succeeded not only in raising revenues but also the company’s efficiency. And they managed this, as the client requested, not through lengthy and cost-intensive coaching but through targeted, innovative stimuli from the specialists with aha! TALENTEXPERTS.

“Our train-the-trainer schemes raised employee performance and multiplied our client’s revenues.”

Martin. Senior Trainer, Nuremberg.

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